Referees are clamping down on time-wasting this season by adding bumper periods of additional time - but how is it affecting teams and the record books?
The average playing time in a Premier League game has jumped more than four minutes this season, from around 54 minutes in 2022/23 to 59 minutes this term, according to data providers Second Spectrum.
That average is the highest since records began - two-and-a-half minutes clear of the previous high of 56 minutes and 43 seconds recorded in 2013/14, and is bearing down on the widely-touted target of 60 minutes' effective game time.
The total duration of a game also now averages over the 100-minute threshold for the first time.
Manchester City could clock an extra three games' worth of playing time this season as a result of referees clamping down on time-wasting.
That could help City score even more goals, with their current average of 2.67 per game close to their record-breaking ratio of 2.79 - when they netted 106 goals in 2017/18.
Indeed, the Premier League is on course to average more than three goals per game in a campaign for the first time in history.
Interestingly, Manchester City manager Pep Guardiola was one of the leading sceptics when the new guidelines on added time were unveiled.
Speaking after the Community Shield defeat to Arsenal in August, the City boss said: "The games will be 100 minutes now, that's for sure. Imagine when they [add time] for every goal in a [game ending] 4-3, adding 30 or 45 seconds for seven goals. Tomorrow morning at 9am, I am still here playing."
But bumper additional time appears to benefit the possession-based style of Manchester City most. However, it's a less-likely team, at the opposite end of the table, who top the rankings for activeRead on m.allfootballapp.com