The Costa Brava Girona Tourist Board and Girona organised a promotional event in Manchester, given that the UK is a key market for both entities.
The club has invested in premium hospitality packages to better service football fans who visit the Catalan province on holiday.
Thanks to the club’s impressive performances in La Liga over the past few seasons, Girona’s brand has grown and grown and the football club is using that increase in popularity to help boost tourism in the province of Girona. The Costa Brava Girona Tourist Board is an official partner of the Catalan club and the two institutions recently collaborated to organise a promotional event in Manchester, England.
The event was held this summer, with Girona and the Costa Brava Girona Tourist Board coming together to present the region as an ideal tourist destination and, specifically, to highlight the football-related experiences that can be enjoyed during a visit.
Dozens of tourism industry professionals, including travel agencies and companies specialising in sports tourism, attended the event as guests of Girona and of the Costa Brava Girona Tourist Board, while organisations such as La Liga, the Catalan Tourism Agency and the Cervantes Institute in Manchester also joined to lend support. Girona first-team players Bernardo Espinosa, Aleix Garcia and Daley Blind were in attendance, to add some star power and to speak about their own experiences and appreciation for the region.
Direct connections between the UK and Girona
For Girona and for the Costa Brava Girona Tourist Board, the United Kingdom is a strategic market due to a combination of history and potential. That’s why they wanted to organise such an event in person in the country.
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