Primark launches its new fashion collection with singer Rita Ora and it hits the stores today.
We will be live in the Liverpool branch to get a first look at the new range which is based on Rita's unique personal style across a variety of day and night pieces. Primark has called it "a versatile new fashion line almost two years in the making".
The first Rita Ora x Primark collection is available in all of Primark’s stores across its 16 markets from today, Tuesday, September 19. Join us for all the latest products and reactions to the new line.
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Rita Ora said: "Throughout my life, I have always wanted to look stylish, and when I was younger, I couldn’t have done that without Primark. I could always stretch my budget with so many great pieces from Primark.
"Honestly, that is really when I learned how to get creative and play with fashion. Creating this collection with Primark has been very nostalgic for me, and I can’t wait for the world to see it."
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Well, with Rita, lots of denim and lace.
And that is exactly what she is bringing, denim skirts, jacket and waitscoats alongside sultry black lace blouses and skirts. The entire collection was modelled by Rita at a shoot that took place in Trellick Tower and around Golborne Road, in West London – an area that Rita has called home for the last 15 years.
Primark said the campaign is intended to represent togetherness and showcases freedom in dressing, a key theme throughout the entire collaboration.
Jermaine Lapwood, director of future trends andRead on liverpoolecho.co.uk