Liverpool get £35m boost as new major deal agreed

Liverpool have further expanded their growing portfolio of blue chip commercial partnerships after signing a deal with global logistics firm UPS.

Having secured a number of major commercial deals over the last 12 months, most recently with partnerships inked with Google and Peloton, Liverpool have agreed a multi-year partnership with UPS, who will become the club’s official global logistics and shipping partner. The ECHO understands that the three deals are worth more than £35m in revenue to the club.

As part of the new deal, and forming part of a wider strategy around club partnerships where they are additive to the growth of the business through using expertise, UPS will work with the Reds to expand on the global distribution of the club’s retail and e-commerce operations, further aiding commercial revenue growth opportunities.

As part of that, the club will seek to utilise UPS’ extensive logistics experience and expertise, with UPS supporting Liverpool’s Global Retail and e-commerce channels, with the aim of allowing them to deliver a better fan experience and getting Reds merchandise into the hands of those fans quicker and more efficiently than before.

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Ben Latty, commercial director at Liverpool, said: “We are proud to be announcing this global partnership with UPS.

“As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations. We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”

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