The start of yet another Champions League journey is always of importance to Manchester United.
A club the stature of United needs to be seen to be competing with Europe's finest on the grandest stage. While expectations are modest for the Reds' return, there are still standards which Erik ten Hag's men will need to reach.
However, rarely has it been more important for United to give a good showing in the competition. Firstly, there is the 'small matter' of needing to address their slump in form.
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United have lost three of their opening five fixtures and it is clear a relatively surprising victory in Bavaria would do wonders for the confidence of this squad. But perhaps there are more important, long term reasons why so much is riding on the Champions League.
United are embroiled in an ongoing takeover saga with the Glazers seemingly unwilling to bring the matter to a close in a hurry. Two offers are on the table from Sir Jim Ratcliffe and Sheikh Jassim bin Hamad Al-Thani.
While MEN Sport understands both men are committed to buying United, there could come a point where patience wears thin. If reports suggesting a larger bid is required for the Glazers to commit to a sale, the Reds need to show they are an attractive proposition on and off the pitch.
One way they can do this is by performing in the most lucrative competition on the planet. A strong showing in the Champions League brings untold riches to clubs in Europe and could persuade a new buyer to add to their valuation.
Ultimately, if the Reds can push on in the Champions League it can be beneficial for the club on and off the pitch. Easier said than done.
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