A Sheffield United fan found better things to do whilst watching the Blades' 8-0 thrashing by Newcastle, after being spotted by TV cameras reading a book.
The Magpies put in a record-breaking performance at Bramall Lane, becoming the first Premier League side to have eight different goal-scorers in one game, but it was a tough watch for the Sheffield United fans.
Most supporters headed for the exits by the time the seventh goal had gone in, but one fan decided to stay to the end and get stuck into something much more riveting than the football on display in front of her.
The Sky Sports cameras honed in on the fan who chose to continue reading a book rather than watch the hammering her Blades team were getting on the pitch.
The disregard for her team's performance perfectly summed-up a nightmare afternoon for Paul Heckingbottom's side at the hands of a rampant Newcastle.
Sean Longstaff gave Eddie Howe's side the lead, netting the opener despite the ball appearing to hit Anthony Gordon's hand in the build-up to the goal.
Dan Burn and Sven Botman then added two more goals in the first half to put the game beyond the reach of the home side.
Further strikes Callum Wilson, Gordon, Miguel Almiron and Bruno Guimaraes within 17 minutes of each other saw Newcastle hit seven, before substitute Alexander Isak completed the rout with the team's eighth of the afternoon.
The image of the women reading a book was the talk of social media, with many praising the fan for staying to end, even if she was no longer watching the action.
'I salute this Sheffield lady for being loyal to her club. She won't leave till the final whistle. This picture won our hearts.' One fan wrote on X.
Another agreed with her loyalty by saying; 'Fair play. Rest of themRead on m.allfootballapp.com