The precise destinations where Arsenal, Chelsea and Tottenham Hotspur will be heading on their pre-season summer tours have not yet been communicated officially.
But for a couple of them, the United States is likely to feature pretty prominently as Premier League clubs look to align themselves with a growing North American market that has become fertile ground for the brand growth of English football teams. For many years the US was seen as the toughest nut to crack. A nation that already got its sports fix from the NFL, NBA, MLB, and NHL seemingly had little time for 'soccer': a sport that isn’t part of American sporting tradition; that doesn't have deep-rooted social connections in the communities in which they reside.
In Europe, football is king. It always has been. It forms some kind of common language and the strength of European football has been predicated on the passion of those who follow it. But a number of European football clubs, especially England's biggest, now have eyes on a global audience, one that can help them unlock new revenue streams to allow the valuations to climb further and to ensure they can keep paying the big wages and the big transfer fees.
The influx of American capital into English football has increased rapidly over the last decade or so. Of the so-called 'big six', four of them; Arsenal, Chelsea, Manchester United, and Liverpool, fall under US ownership. The approach of each of the ownership groups has been remarkably different in some aspects, but in terms of 'skating to where the puck is going', to use an American parlance, they have been pretty aligned as to how to achieve brand growth.
Arsenal and Chelsea are set to head to the US this summer; so, too, are Manchester United, Liverpool,Read on football.london