Amazon's £13 serum makes 'fine lines vanish' and skin 'look years younger'

Skincare fans are heaping praise on an Olay serum said to make you "look years younger." Amazon has the Olay Regenerist Collagen Peptide 24 Day Serum on sale for £13, down from £38.45.

The serum promises to "work over time to smooth your skin's texture and restore its protective barrier, for strong and glowing skin." It is infused with collagen peptides and can penetrate up to 10 layers deep into skin surface.

The full product description reads: "Reveal visibly stronger and glowing skin in 14 days with Olay regenerate collagen Peptide24 day serum. Did you know that collagen is an essential component of the skin supporting your skin's structure?

"With age, actually as of your thirties, the amount of collagen in skin decreases, allowing the skin to show signs of fatigue. Olay collagen Peptide24 day serum is infused with collagen peptides that, unlike collagen molecules, are able to penetrate up to 10 layers deep into skin surface. Together with Vitamin B3, the formula works fast to boost your skin with intense hydration that lasts for 24H and works over time to smooth your skin's texture & restore its protective barrier, for strong and glowing skin.

"Collagen Peptide24 serum formula absorbs quickly & leaves a non-greasy feel. It is fragrance free and free of dyes. Use Olay regenerate collagen Peptide24 serum for 28 days. See true skin transformation. Olay collagen Peptide24 face serum is suitable for daily use."

The serum has an overall rating of 4.1 stars out of five, having racked up more than 500 rave reviews online. Among them, one person said: "A real tonic for skin. Love this serum, absorbs into the skin nicely and gives my face a lovely glow. Will definitely buy it again."

A second wrote: "Look years younger.