“Another dream comes true” - Lionel Messi dons new role in latest advertisement for Hard Rock Café

Lionel Messi, usually known for his football skills, stepped into a fresh role for Hard Rock Cafe's latest advertisement. The legendary forward has been making headlines recently with the news of joining Inter Miami. However, a new campaign, "Greatness Happens Here," presents him in an entirely new light – as a chef.

Hard Rock Cafe allowed Messi to command the kitchen in a new promotional spot for his Messi Chicken Sandwich, a recent addition to the popular restaurant's menu. He took to Instagram to unveil this unique venture, writing in the caption:

"Another dream comes true! I am thrilled to introduce to you the new Messi Chicken Sandwich that I have created with @HardRockCafe, inspired by my favorite food: The Milanese! Don't miss out!"

Instagram Post

The advertisement presented Lionel Messi in his role as an ambassador for the Hard Rock Cafe, a position he has held since 2021. In the ad, he can be seen strolling into the Hard Rock changing room, mysteriously opening locker doors, and donning a chef's coat.

The forward guided the kitchen staff to prepare his signature crispy chicken sandwich, now named the New Messi Chicken Sandwich. A young diner relished the delicacy, as the Argentine legend watched, his face lit up with pleasure.

Shot in Messi's new professional base of Florida, and also in Paris and Lisbon, the ad comes as a creative brainchild of the studio 'Yes, we're Open.', according to AdWeek. For the fans of Lionel Messi and food lovers alike, the Messi Chicken Sandwich brings a whole new way to connect with their favorite footballer.

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