Apple CEO Tim Cook Praises Messi’s Influence on Surpassing Subscribers’ Target
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Lionel Messi's influence is moving across the United States after a major tech giant CEO opened up on how he has influenced the company's targets.
Messi ran down his two-year contract at Paris Saint-Germain and moved to Major League Soccer with Inter Miami as a free agent despite receiving offers from Saudi Arabia.
He received a significantly lower salary in the US, but other perks surrounding the contract, including deals with Apple and Adidas, make it suitable for his current and future plans.
He has hit the ground running in the Leagues Cup and has five goals in three games, including a last-minute match-winning freekick on his debut, as Inter prepared to face FC Dallas in the Leagues Cup round of 16.
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Football Tim Cook praises Messi's influenceAccording to The Athletic, the 36-year-old has revenue-sharing agreements with MLS major sponsors Apple TV and Adidas for the MLS Season Pass subscription and merchandise sales, respectively.
Both companies are already feeling the effect of his presence. ESPNreported that the kit maker is struggling to meet up with demands as some buyers will not get their orders till October.
The subscribers for the MLS season pass on Apple TV+ has also increased, and Cook praised it largely on Messi's influence.
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