The consortium led by Liverpool owners Fenway Sports Group is edging closer to a $3bn investment into the PGA Tour.
John W. Henry, along with other members of the senior leadership team in chairman Tom Werner and president Mike Gordon, as well as the co-founder of FSG partner and 11% owner RedBird Capital Partners, Gerry Cardinale, have been in discussions with PGA Tour chiefs in recent months over an investment play through a new vehicle, Strategic Sports Group (SSG).
Also part of the SSG bid are a number of billionaire US team owners, including Wyc Grousbeck (Boston Celtics), Arthur Blank (Atlanta Falcons), Marc Attanasio (Milwaukee Brewers), Tom Ricketts (Chicago Cubs), Cohen Private Ventures (New York Mets) and Marc Lasry (former owner of the Milwaukee Bucks).
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Conversations around investment into the PGA Tour and the DP World Tour (The European Tour) began in recent months. They came after the framework agreement between the PGA Tour and the Saudi Arabian Public Investment Fund-backed challenger competition, LIV Golf, continued to stall.
According to ESPN, a deal between the PGA Tour and SSG is "imminent" while there are also high hopes of getting a similar deal agreed with the PIF and LIV Golf, something that could see as much as $7bn worth of investment arrive into golf.
The deadline for an agreement to be reached with LIV is December 31, although that could be extended if both parties believe they can agree a deal with more time.
The PGA Tour has found itself threatened since the arrival of LIV Golf, which has used vast sums of PIF money to take some of golf’s biggest
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