ISL 2023-24 celebrates the growth of Indian football in landmark 10th-year campaign

With the landmark 10th season of the Indian Super League (ISL) set to kick off on September 21st, FSDL has unveiled this seasons campaigns that seek to celebrate the growth of Indian football in the past decade.

The national campaign, ‘Celebrating 10 years of the Indian Super League’, uses the metaphor of a ball that’s growing in size as it rolls & bounces through the country, to signify the growth of Indian Football. A young boy chases the football with enthusiasm as fans join him in the journey, symbolizing the growing interest of young India in choosing football as their preferred sport.

In its 10-year journey, the ISL has played a game-changing role in making football a sport that is played all over India with passionate fan bases that exist beyond the traditional centers of football in the country.

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On the 10th year campaign, an ISL spokesperson said, “ISL has been a stronger supporter of growing football across the country and the campaign for ISL Season 10 is a reflection of that. Fans across the country have taken to league and are the bedrock to the success of the league and the teams that. The focus has always been about going deep into the hinterlands of India, and encourage the adoption of football as young as 5 years, through the partnership with Reliance Foundation.”

The ISL is a shining example of the enduring power of football to unite a nation and inspire a generation to fall in love with the beautiful game. The campaign tries to capture this impact in its multiple versions.

• The Kolkata films featuring Mohun Bagan Super Giant ‘Mon Amar Sobuj Maroon Bole’ and East Bengal Football Club ‘Jwolbe Buke Moshal