Over the course of the last decade the multi-club strategy has taken root in football as owners look to expand their sporting portfolios and find financial benefits and strategic synergies between the clubs under their control.
City Football Group, the owners of Manchester City, now have a multi-club model that includes controlling stakes in 10 clubs in countries around the world, from New York to Mumbai, and a further two minority stakes. Energy drinks firm Red Bull have in their portfolio clubs such as RB Leipzig, Red Bull Salzburg, FC Liefering, New York Red Bulls and Red Bull Bragantino, while other European club owners such as Crystal Palace co-owner John Textor, and multi-club networks ran by US billionaires like Josh Harris and David Blitzer, as well as investment firms such as RedBird Capital Partners and 777 Partners, all have multiple controlling stakes in teams.
Liverpool owners Fenway Sports Group have a varied sporting portfolio of their own, one that includes the Reds, the Boston Red Sox (MLB), the Pittsburgh Penguins (NHL) and RFK Racing (NASCAR). Liverpool are the outlier in the portfolio as it stands, being the only team not in a North American market, and in more recent times there had been some interest on FSG’s part in acquiring more football teams in Europe and beyond.
The synergies that can exist through scouting, being able to home players to develop in different leagues and have the data-driven, scientific approach that Liverpool have adopted over the last decade run through a number of teams was of interest, as was the financial benefits that come with on-pitch success, player trading and increasing valuations of sports teams.
I am hearing' - Michail Antonio makes 'madness' Liverpool transfer
Read on liverpoolecho.co.uk