Liverpool have signed an extension with training ground sponsors AXA worth more than £20m to take their partnership up to 2029.
The Reds added the French insurance firm to their portfolio of sponsors in 2018 and inked terms to have naming rights on the club's £50m training base that was officially opened in Kirkby in November 2020.
Since opening the AXA Training Centre, Liverpool have only strengthened ties with the company and a four-year deal starts from 2025, with additional privileges set to be granted for the insurers around the club itself.
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AXA, who also sponsor the women's base at the iconic Melwood site in West Derby, will now work more closely with both the men's and women's teams on the pitches of their respective training grounds going forward.
Liverpool will have banked £20m by the end of their current terms next summer and the new deal will see an improvement on the £5m-a-year agreement that was struck when naming rights were given four years ago.
Ben Latty, commercial director at Liverpool, said: “Partnering with global brands and developing long-term, meaningful relationships is a vital part of our commercial strategy.
"The naming rights of our state-of-the-art training facilities and AXA's presence on our training kits have been instrumental in our success, and this renewal reaffirms AXA’s commitment to our men’s and women’s teams, our fans, and our communities. We are excited to see how this partnership will continue to grow and evolve.”
"It's great news for AXA to announce an extension with Liverpool Football Club until
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