Matildas stars set to cash in on Cup run as ‘tier below Kerr’ in line for big-money deals

Despite their loss in last night’s semi final, several star Matildas are still set to capitalise on their success in the Women’s World Cup, according to sports sponsorship and marketing experts.

Andy Craig, a former sports agent who has represented the likes of Eddie Betts and Alex de Minaur and is currently managing director of Talennial and Endorsco, consultancies that advise brands on partnering with athletes, told news.com.au there is potential for the earnings of several Matildas from sponsorships and brand endorsements to outstrip their club salaries.

However he puts their earnings potential from such deals in the tens or hundreds of thousands, rather than the millions.

“Only Sam Kerr can command that kind of money, she’s unique because she’s an internationally recognised, top five global player in the women’s game,” he added.

But Mr Craig said he believes Mary Fowler, Hayley Raso and others have the potential to join her as their stars rise.

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“Sam Kerr was very marketable because she was already a household name before this world cup. But now others, such as Mackenzie Arnold, Ellie Carpenter and Hayley Raso, will join her as household names and it’s really critical [for them] to capitalise on that now,” Mr Craig said.

Damon Hill, managing director of sponsorship consultancy and brokerage agency Sponsorship Experts told news.com.au: “Player managers will now be able to open the door for the tier below Kerr. Now that they are becoming household names, there are three or four of them that are in the prime position to monetise that.”

Accordin