Newcastle and Arsenal agreements can give Liverpool exactly what they want from Adidas kit deal

It won’t be until early next year that Liverpool will be going public with just who will be the kit manufacturer from 2025/26, but they could well be making a change.

Liverpool’s current kit deal with Nike runs out at the end of next season, with Adidas poised to take over from 2025, according to a report by SportBusiness last month.

Liverpool were willing to head to the High Court to extricate themselves from a deal with New Balance back in 2019 and work with American sports apparel giant Nike, with the Reds successfully arguing that Nike’s global footprint could help them scale up revenues beyond the guaranteed sums that they would have been receiving from New Balance.

Darwin Nunez isn't the first Liverpool signing that Jurgen Klopp and club hierarchy disagreed on

Liverpool should make summer transfer decision that can save them millions

That deal was reported to be around the £30m mark guaranteed annually, a sum considerably lower than what their rivals were receiving from their respective kit deals. But it was the 20% that the club received from the sales of Liverpool/Nike branded merchandise that provided the value boost, with that added extra thought to see the revenues rise to around the £60m to £65m mark.

Liverpool has remained tight-lipped over what happens next with regards to the tender process for the next kit supplier, insisting that it will be early next year when the process runs its course and is communicated, but conversations with Nike, Adidas, and Puma were all held, with Adidas reported to have been successful.

Next season’s Nike home shirt was revealed last week, and the partnership has seen the release of collaborations with Converse as well as a line of merchandise with Fenway Sports Group