Real Madrid-bound striker Endrick signs new boot deal

New Balance Football has announced Brazilian teenage sensation Endrick as the latest player to join the brand's growing roster of athletes. Widely regarded as one of the most exciting young footballers in the world, the 17-year-old joins New Balance as part of the brand's commitment to championing the next generation of talent, seamlessly blending athletic excellence with cultural influence.

An audacious, dynamic left-footed striker, Endrick burst onto the scene at just 15 years old, gaining global notoriety for his performances for the Palmeiras and Brazil youth teams. In October 2022, aged 16, he became the youngest ever player to represent Palmeiras before going on to eclipse this achievement just a few weeks later by scoring for his club and becoming the second youngest goal scorer in the history of Brazil's Série A. Endrick is now represented by Roc Nation Sports International.

Endrick finished the season as the Palmeiras top goal scorer in the league with 11 goals, while winning his second, back-to-back, Brazilian Serie A trophy.

His special ability on the pitch has not gone unnoticed, earning himself a call-up to the Brazil national team squad for its 2026 World Cup qualifiers, becoming the youngest player to be called up in nearly 30 years. He went on to make his debut for Brazil against Colombia, making himself the fourth youngest player ever to represent the nation and the youngest to debut in nearly 60 years.

In 2024, he will lead the next generation of Brazilian stars and will join Real Madrid when he turns 18 in July as the most lucrative transfer ever of a player from the Brazilian market.

Endrick said: “It is a great honor to join the New Balance family and partner with a brand that is aligned with the