Roc Nation announces partnership with Serie A | OneFootball

Serie A and Roc Nation Sports International have joined forces in a partnership to expand the reach and appeal of the iconic Italian football league in North America.

Building on their collaborative relationship that began in 2019, this partnership marks another milestone for both parties.

Renowned as one of the world’s most competitive football leagues with a fervent fan base, Serie A has identified the United States as a key market for global expansion.

Roc Nation’s established presence in the United States and influence in culture, sports, and entertainment make it an ideal partner to forge connections and credibility with prominent American brands.

The collaboration seeks to increase awareness of Serie A in the United States through digital content, marketing activations, and events. They hope to engage existing and new fans.

Additionally, the partnership aims to invest in diversity, equity, and inclusion (DEI) initiatives, enhancing the league’s reputation and positioning.

Recently, Roc Nation’s content production team recently created an immersive content piece for Serie A. It was broadcasted on Times Square’s largest outdoor screen in New York.

This move exemplifies the determination to captivate a significant target audience and drive the league’s growth.

President of Roc Nation Sports International, Michael Yormark, expressed enthusiasm for the consultancy partnership. He emphasised the shared vision of ambition and expansion.

Yormark conveyed excitement about expanding Serie A’s brand presence in America. It will mean fostering meaningful commercial partnerships and enhancing brand visibility for one of the world’s premier football leagues.

CEO of Lega Serie A Luigi De Siervo said (via Roc Nation’s website): “Lega Serie