"That's messed up": Community reacts to Twitch increasing subscription prices in the UK, Australia, Canada, and Turkey

Twitch has announced revised subscription rates for certain countries, and the streaming community is divided by the changes. Last month, the Amazon-owned company revealed changes to Prime Subscription splits, which was welcomed by the users, but the recent hike in tier 1 subs in the UK, Australia, Canada, and Turkey has received some resistance from fans.

After the official Twitch Support account posted on X about the upcoming revisions, many creators and regular viewers have expressed their views, with some showcasing outrage at the apparent change. One X user noted the increase in the subscription price for Canadians by breaking down the exchange rates, stating:

Others have noted that this might deal a significant blow to the number of paid subs.

According to a blog post dated February 20, 2024, the purple platform will be revising the rates of subscribing to Twitch channels in a couple of countries. This comes months after the CEO revealed that the live-streaming service was not profitable.

According to the press release, the increase in prices is supposed to help content creators keep making content with the "rising costs." Noting that the subscription price had not seen an increase since its inception, a relevant part of the announcement reads:

Twitch has explained that the new pricing will directly benefit streamers as their percentage of earnings will net more revenue per subscription from these countries.

Regardless, the new pricing is slated to go live from March 28, with the tier one subscription rates for Canada, Australia, and the UK seeing 1 whole dollar (or pound) increase. Here is a side-by-side comparison of the current and newly announced costs:

The Tier 2 and Tier 3 subscription prices have not been changed