Famous people have always aligned themselves with football clubs – the only difference now is that some of these celebrities are actually helping write the cheques, rather than the age-old celebrity racket of being comped tickets.
Will Ferrell, with his newly-acquired minority stake in Leeds United, is the latest Hollywood star after Ryan Reynolds and Rob McElhenney to invest in our game and their presence in English football naturally creates headlines and generates clicks.
We've also seen sports stars – from LeBron James at Liverpool to Tom Brady at Birmingham – investing as the game goes ever more global.
When I was owner at Crystal Palace we had the likes of Liam Neeson, Eddie Izzard, Bill Nighy, Ronnie Corbett and Jo Brand supporting the team at Selhurst Park. None of them made an offer to invest in the club mind you.
Although there was a suggestion at one point that Colonel Gaddafi's son was interested – as was Puff Daddy, or whatever name he goes by these days.
Ferrell's investment is further proof that sport is now undeniably part of the entertainment industry.
There's plenty of crossover as we've seen with the All or Nothing series on Amazon and Formula One's Drive to Survive generating huge interest as well as Welcome to Wrexham.
All these perceived insights from behind closed doors have lent themselves to entertainment so it's no surprise that the entertainment business has got involved.
I remember someone from Graham Norton's production company once suggesting I buy another football club so they could make a documentary about it.
What, because I didn't lose enough money with the first one? To coin a phrase from Joe Pesci's Goodfellas character Tommy DeVito: 'I'm here to amuse you?'
But this is football now. It's not
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