'We need to spend' - FSG chief discusses 'massive investment' at Liverpool

The stance from Liverpool owners Fenway Sports Group is that the Reds remain a key part of their business now and into the future.

While the door was kicked open briefly to a full sale of the club back in November, the position quickly pivoted to one where selling equity in the club was the preferred option via a minority partner. That is a process that FSG still has on their agenda, but one that hasn’t moved on much from where it was earlier in the year.

FSG are, by their own admission, in ‘growth mode’. Alongside its companies such as the NESN cable network, Fenway Sports Group Management and FSG Real Estate, the firm has a sporting portfolio of Liverpool, the Boston Red Sox (MLB), the Pittsburgh Penguins (NHL) and RFK Racing (NASCAR).

With the NBA considering expansion from 30 to 32 teams, and FSG interested in acquiring a franchise in Las Vegas with FSG partner and basketball icon LeBron James at the helm when it does come up for grabs, there are future plans. But in terms of the erroneous narrative that existed that the sale of a slice of Liverpool was to raise capital for another venture, there are currently no plans to move on the acquisition of another team or venue, with the sale of assets also not under consideration.

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“We are in a business of long-term value creation for our partnership, not a quarter by quarter cash flow projection,” FSG partner and Red Sox CEO told Bloomberg’s Chief Future Officer show, which profiled FSG chief financial officer Julie Swinehart.

“Part of Fenway Sports Group’s secret sauce is investing in blue