When will Lionel Messi’s next-gen hydration drink be available?

Inter Miami star Messi is set to release a “game-changing” hydration drink next month, as the World Cup winner’s off-the-field interests grow and grow.

Lionel Messi is preparing to launch a “next-generation” hydration drink this summer, as the Inter Miami and Argentina forward’s portfolio of lucrative business interests continues to grow.

Messi announced his plans for the as yet unnamed drink in March, revealing that he was joining forces with the beverage maker Mark Anthony Brands, best known for drinks such as White Claw Hard Seltzer and Mike’s Hard Lemonade.

“I’m so excited about this,” the eight-time Ballon d’Or winner said in a statement issued by Mark Anthony Brands. “I’m invested as an owner. I’ve never done anything like this before.” The statement promised a “game-changing, non-alcoholic hydration beverage like no other”.

In a post on his Instagram account on Wednesday, Messi provided an update on the preparations for the product’s release, sharing a video of himself and his wife, Antonela Roccuzzo, visiting a factory where the drink is manufactured.

“We’ve been hard at work preparing for the launch of our new hydration drink, because hydration is so important for everyone and we want to make sure we get it right,” Messi said. “We’ve just returned from the facility where we checked in on our progress, and learned exactly how my next-generation hydration drink is being made.”

According to Messi’s social-media post this midweek, the drink is slated for release on Thursday 6 June 2024. March’s announcement of the forthcoming launch noted that the product will initially be brought out only in the United States and Canada.

Messi’s collaboration with Mark Anthony Brands is one of a long list of off-the-field partnerships