Women's football 'poised for exponential growth', says US Soccer president Cindy Parlow Cone ahead of World Cup

Women's World Cup kicks off this month in a year which has already seen attendance and transfer fee records broken; USA beat Wales 2-0 in friendly as they aim for fifth World Cup win in Australia and New Zealand; tournament starts on July 20

Senior Football Journalist @psmithXI

Monday 10 July 2023 07:06, UK

Women's football is «poised for exponential growth» according to the president of US Soccer, as the reigning World Cup champions warmed up for their tilt at a third straight title by beating Wales 2-0 in San Jose on Sunday.

After a club season of record-breaking attendances and transfer fees, the Women's World Cup in Australia and New Zealand is set to be another showcase of a game on the rise.

While women's football has long had a foothold in the States, Cindy Parlow Cone says it is now gaining traction globally and will be transformed in the coming years.

«Before the women's game was largely viewed as almost like a charity, it was just a feel-good thing to do to invest in the women's game,» she told Sky Sports in an exclusive interview.

«I think what we've seen over here in the US for a long time, and now a lot of other countries and federations and clubs are catching on to is that it makes really good business sense to invest in the women's side of the game.

»We're seeing sponsors committing more to women's sports, media and broadcasters investing more in their coverage.

«We're seeing more fans in the stands and all this progress is fantastic and we'll continue to push that.

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