Adidas and Orlando Pirates unveil the 23/24 season jersey in collaboration with Thebe Magugu

Orlando Pirates and leading global sportswear brand adidas present the official Home and Away jersey for the 23/24 season in collaboration with South African fashion designer Thebe Magugu.

In step with the zeitgeist, the collaboration marks the latest marriage of performance sportswear and streetwear. Globally the cultural overlap between sport and fashion continues its meteoric rise as we see the iconic football jersey used as a creative canvas moving the wearer seamlessly from the pitch to the streets.

The design partnership sees Orlando Pirates championing the best of African design talent and showcasing creative innovation from the continent on a global stage. "A football jersey stands as a powerful emblem of pride and togetherness, binding Buccaneers from diverse backgrounds into a unified force. As we set forth on a new football season, that includes the CAF Champions League, we carry Thebe Magugu's exceptional creation on our shoulders, a true testament to our proudly South African identity and unity,” said Thandi Merafe, Media and PR Manager at Orlando Pirates.

Growing up in the South African cities of Kimberley and Johannesburg, Magugu draws upon Africa’s storied past, complex present and imagined future. In 2019, he took home the distinguished LVMH Prize for Young Designers, marking the first time a designer from the African continent had won the industry's most prestigious talent prize.

“Global sport is a phenomenon that will continue to rise,” says Magugu. “It's fascinating to see other industries align uniquely to become a part of it – from music to luxury fashion. My brand is all about exploring and bringing to light unique facets of our history and culture, and none has left more of an impact than the