Chelsea drop fresh cash injection hint after clear Premier League FFP statement sent

Chelsea are continuing to pursue commercial deals with possible future sponsors despite upheaval in the past 12 months. The Blues are currently sponsored by primary partners Infinite Athlete, whose branding appears on the front of their shirts.

This wasn't the case at the start of the season, though, when Chelsea entered the campaign sponsorless. Following on from their shirt sponsorship split with Three (as primary sponsors, the mobile giants still have other deals that are carried out) Todd Boehly-Clearlake Capital had to delve into their contact books.

The process was longer and more protracted than most imagined for a club now backed by a consortium founded upon American private equity investors with business deals as long as their transfer lists. Deals with Allianz and Paramount+ fell through,leading to a £60million black hole looming on the opening day clash with Liverpool.

Chelsea finalised a deal with Inifinite Athlete that same week and didn't have to wait long before playing with a sponsored shirt again, though it did stop them initially selling the home shirt, and that wasn't officially available until after pre-seaosn.. It is notable, though, that Infinite Athlete are a newly set-up company formed when Tempus Ex Machina — who already had a deal with the club in another department — merged with Biocore. Clearlake have their own ties to the company.

It all caused quite a stir with the Premier League seeking to set out stricter limits on associated party agreements — something that continues to bubble under at meetings. Now, though, they are exploring new avenues.

A deal with Oman Air was cut after less than a year of the new airline partnership being announced.Talks with Riyadh Air are also thought to be ongoing.

Pe