Controversial plan FSG would love for Liverpool is 'only a matter of time'

Finding new ways to raise revenues is something that has long been on the agenda for Liverpool owners Fenway Sports Group.

The Reds owners were part of the failed plot to launch the European Super League in 2021, while they were also one of the driving forces behind trying to get Project Big Picture off the ground in the Premier League; a plan that would have seen more power placed in the hands of the biggest teams through greater voting privileges related to length of membership, a reduction in the number of members from 20 to 18, and the scrapping of competitions such as the EFL Cup and the Community Shield.

The proposals never got off the ground, as happened with the ESL, and Premier League club owners, particularly those from the so-called ‘big six’, which with the rise of Newcastle United should really be considered a big seven, have been left to try and find ways for the game to evolve in order to maximise its revenue potential.

Chelsea co-owner Todd Boehly’s comments around bringing the North American sporting staple of an All-Star Game to the Premier League, pitting North against South as a revenue raiser for the League, created plenty of headlines and drew much derision from fans. But with the Premier League now a global brand that has hundreds of millions of fans around the world, and for clubs whose overseas following is getting on par with their domestic one, finding ways to evolve the game in the coming years will be key, especially given the need to keep audiences engaged to boost the broadcast sums that underpin the whole football ecosystem.

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