Cristiano Ronaldohas further pursued his love for high-end timepieces by making an investment in the digital platform Chrono24.
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Chrono24 revealed that Ronaldo has acquired an undisclosed portion of the company, thus becoming one of its shareholders.
The 38-year-old athlete, currently representing Al-Nassr in Saudi Arabia, recently shared a photo on Instagram alongside Tim Stracke, the co-CEO and founder of Chrono24.
The company, established in 2003, asserts to offer a selection of over 530,000 watches sourced from over 3,000 dealers.
The website reportedly attracts more than nine million unique visitors on a monthly basis.
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FootballAccording to reports, Ronaldo has joined the ranks of investors such as Bernard Arnault's family investment company, Aglae Ventures, General Atlantic, Insight Partners, and Sprints Capital by acquiring stakes in the company.
Ronaldo, who recently secured a £175m-a-year contract with Al-Nassr, is renowned for his extensive collection of luxury watches, which is valued at approximately £5m. In addition, he possesses a fleet of supercars worth £18m.
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