A dad knew what to do after seeing what his children were eating.
Noel Davis, 50, who lives in Formby, has over 50 years of experience in food manufacturing and distribution across several different businesses. Much of his focus was on buying frozen products for Farmfoods and other outlets, often creating his own original brands.
However, the last few years saw Noel adopt a different approach. Speaking to the ECHO, Noel said: “I started to buy products from all over the world and package them under our own bands. We then opened our own shops under the banner of ‘Oops.’”
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“When covid hit, particularly with all of the high energy prices, we decided, instead of supplying into our own shops, we would supply our own range of frozen foods into independent shops, such as Stirling Meats. We’ve been looking at hot food counters which sell things such as salt and pepper chicken and chips.”
Oops Food Clearance is located in St Helens, with the products made in the KP Frozen Food facility in Birkenhead. But it is when he spotted what his children - Dara, 18, Aoife, 17 and Rory, 15 - were having for their tea that sparked a change in approach.
He said: “They tend to stick chicken into the air fryer. I kind of noticed they were doing it two or three times a night. The volume and the quality of the food - they were taking the products we were already supplying and adding in salt and paper seasoning, and the end product was fantastic.
“Then I started to read the reports about 12.5m households using air fryers. It’s a colossal opportunity.”
As a result, under the brand of MJ's Diner, Noel has
Read on liverpoolecho.co.uk