Daniel Levy faces transfer and trophy scrutiny after Tottenham confirm season ticket price hike

There's a certain irony to Tottenham starting an announcement confirming an increase to season ticket prices and the eventual removal of senior concession prices by stating that they are «pleased» to announce details of the renewal process and thanking the fans for their support.

The 6% increase in season ticket prices at the Tottenham Hotspur Stadium was never going to be received well, understandably at a time when the cost of living continues to rise across the board, but it was — rightly or wrongly — always going to be in the pipeline. Spurs were one of only three clubs — with Brentford and Chelsea — to freeze their season ticket prices last season.

That did admittedly come after a horrendous mess of a campaign for Tottenham that featured four different head coaches installed by chairman Daniel Levy when Ange Postecoglou stepped through the door, but the freeze was welcomed nevertheless as a good bit of PR for a club that can sometimes be lacking in that area.

They did however a few months later, just before Postecoglou helmed his first game, increase the price of general matchday tickets that were already among the most expensive in the Premier League, some by around 20%, and various games were recategorised into more expensive bands, including Nottingham Forest, who barely escaped relegation the previous season.

It's worth pointing out that while Tottenham at least froze their season ticket prices last year, at the same time the likes of Aston Villa were raising theirs by 15%, West Ham's went up by 4% to 8% depending on where you were sat at the London Stadium, while Newcastle's were also raised for those who had not previously taken advantage of Mike Ashley's long-term deal.

Liverpool increased their ticket prices