Football Australia is delighted to join forces with Milo to become an Official Partner of MiniRoos.
In 2023, almost 240,000* children participated in MiniRoos, which is Australian football’s official junior football program; a highly popular offering which is fun, inclusive, and family-focused and specifically designed for boys and girls of all abilities aged 4 – 12, covering pre-school through to primary school years.
The partnership comes at a time when overall participation in football for 2023 grew by 12% to 1,715,441 participants, with a notable 8% increase in outdoor football registrations from the previous year.
Upon welcoming Milo to the Football Australia (FA) family, FA CEO James Johnson said, “We are thrilled to welcome the iconic brand, Milo as an official partner of the highly popular MiniRoos program.”
“This exciting new partnership brings together two of Australia’s most-loved brands in Milo and MiniRoos to deliver the number one junior sporting program in the country at a time where participation and registration numbers are surging buoyed by the performances of our Subway Socceroos and CommBank Matildas, who continue to capture the hearts and minds of Australians.
“Together with Milo, we will provide a greater opportunity for more girls and boys to participate in football by delivering a positive playing environment for children aged 4 – 12 nationwide. This increased participation in MiniRoos will support Aussie kids to become more active, underpin growth in youth and senior football, and lay the platform for the future success of Australia’s national teams.
“This partnership with Milo further demonstrates Football Australia’s efforts to work with brands that align with our own values, and we look
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