The decision of Fenway Sports Group to acquire another club has already been made, the question is now in what market are they buying?
Last month the return of Michael Edwards to the Liverpool as FSG CEO of Football coincided with the decision to press ahead with the acquisition of another football club to see FSG enter into the multi-club ownership phenomenon that has swept the game in the past five years or so.
In a statement that accompanied the return of Edwards, the former Reds sporting director, who is now tasked with overseeing the football operations of the group, including hiring Jurgen Klopp’s successor, and who has taken over the mantle of FSG president Mike Gordon in being the linkman between the top brass and the club, revealed the importance of another club being purchased.
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MCOs are popular, driven by the influx of North American capital into the European game in more recent years. Well-established versions of MCOs working well can be seen with City Football Group’s 13-club ownership, of which Manchester City sits at the summit, as well as the likes of Red Bull’s ownership of RB Leipzig, Red Bull Salzburg, and others.
FSG, Liverpool’s owners since 2010, have only ever held one sporting investment outside of North America, and that has been the Reds, but the decision to add another football club is one borne from a player development standpoint.
The Moises Caicedo affair last summer was a deeply embarrassing one for FSG. They broke their usual frugal routine to offer £111m for the Ecuadorian, who had cost Brighton & Hove Albion £4.5m just
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