Holly Willoughby's makeup artist shares John Lewis eye cream people 'buy in bulk'

An eye cream used by Holly Willoughby has shoppers 'looking more youthful'.

Eyes are often the first place to show signs of ageing, so eye creams and serums are a crucial part of skincare. Make-up artist Patsy O'Neill created a 90's-inspired look for Holly Willoughby for the Dancing On Ice semi-final on Sunday.

She shared the look on her Instagram account, explaining what she used to create it. She listed a Perricone MD eye cream that she applied to prep the skin before makeup.

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Although the product is on the more expensive side of creams, new customers can get 20% off on the brand's website, reducing the price from £64 to £51.20 and you can get it for the same price on the John Lewis website. A post shared by Patsy O'Neill (@patsyoneillmakeup), reports the Express.

The eye cream contains skin-friendly ingredients like niacinamide which supports the skin's moisture barrier and reduces dullness by deeply hydrating. Other important skincare ingredients include DMAE which claims to plump skin to combat sagging, and Polyamine Growth Factor which says it promotes youthful, collagen-rich skin with plenty of elasticity.

It also helps to even out skin tone, which can lessen the appearance of dark circles and provide instant smoothness and radiance in the mornings. There are hundreds of reviews on the product, with many shoppers giving it five stars.

Joanna shared: ''I have had a problem with fine lines under my eyes for years, actually I think it's dehydration and I should really drink more water! But since I turned forty I decided to be more proactive with using creams etc.

"This is one product