Jameson and Lovers F.C collaborate on kit collection to support the women's grassroots game

Bold, brash and unapologetic.

They're back — Jameson and Lovers F.C. have unveiled three amazing new jerseys, to support women's grassroots football during this year's Women's World Cup. Having worked together last year on a World Cup jersey collection, the iconic Irish whiskey brand and football fashion designer duo are no strangers to a sell-out collab.

Each shirt is made in collaboration with three long-term grassroots champions, with a nod to the heritage of some iconic international kits. LGBTQIA+ champions Peaches FC pay respects to the Ireland Away ‘97 kit. Inclusivity pioneers Ex-Girlfriend FC tip their hat to one of the most infamous kits of all time, the gland Goalkeeper kit of 1995.

Finally, the boundary-blurring Victoria Park Vixens have taken inspiration from their founder's roots down under and have chosen the 1991 Australian home shirt. Portrait photographer Serena Brown authentically captures a key member of each team and their individual heroes, dressed in the bold and colourful kits.

Jameson Marketing Director Lenna Banks shared, ‘’We are super proud to be continuing our support of grassroots football and, this time to be giving back to the women's game, the un-sung champions and the players themselves that keep the game alive''.

All proceeds from the shirts will help keep the women's grassroots game alive.

The Lover's F.C X Jameson Whiskey collaboration is available to buy from Jameson's. Here's a closer look at all the items available: