Former Liverpool captain Jordan Henderson's Ajax shirt is the fastest-selling in the club's history.
Just days after making his move from Saudi side Al-Ettifaq, the Sunderland-born midfielder has broken records already in Amsterdam.
After being forced to wear the number six shirt, because the number 14 has been retired by Johan Cruyff, it has been hotly sought after becoming the highest ever selling shirt for Ajax, costing £85.
And it's not the only things Dutch fans can get there hands on as the club's website showed a range of memorabilia adorning Henderson's name.
Items include a £47 Ajax-coloured bedsheets with the number six, a £28 towel, £19 pillows and £12.80 mugs.
In joining Ajax, Henderson will be tasked with helping the beleagured club elevate their standings after a dismal start to the season that sees them sit fifth in the league, and 23 points off league leaders PSV Eindhoven.
But despite landing the heavily decorated former Reds midfielder at a comparatively cut price in the wake of his £350,000-a-week salary in Saudi Arabia, columnist Valentijn Driessen was unconvinced as to how the player might actually help John van't Schip's team.
Writing in De Telegraaf on Friday, Driessen described the 33-year-old as 'no saviour' and a 'panic buy'.
'All signals are on red, but Ajax is just pushing hard and reaching deep into their pockets for midfielder Jordan Henderson,' the columnist wrote.
'A case of buying for which the fallen Ajax has to write off about 25 million euros (£21.4m) in two and a half years. Panic buying can also be successful, but Henderson is past his peak after three years at Sunderland, twelve years at Liverpool and a half a year at Al-Ettifaq.
'Henderson, who succeeds two failed English signings (Calvin
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