Machin, Moreno, Karanka: LaLiga introduces new 'Mediacoach' scheme to help unemployed coaches

LALIGA is launching a pilot project that will give unemployed coaches the chance to receive ongoing training through the Mediacoach performance data and video analysis platform. It will include a new service on the platform allowing these coaches to access a large portion of the performance data from LALIGA EA SPORTS and LALIGA HYPERMOTION clubs. The aim is to encourage their involvement in both competitions which prove to be particularly demanding for coaches.

A selected sample of coaches with proven track records and experience at LALIGA clubs have been chosen for the pilot project. They already have knowledge of the platform and are part of the group of coaches who could potentially take charge of a team in either competition within the next few months or seasons. Over time, the project will develop and expand its scope.

Among the coaches who will test the service are Michel González, Rubi, Pablo Machín, Robert Moreno, Julio Velázquez, Lucas Alcaraz, Luis Miguel Ramis, Pep Lluis Martí, Aitor Karanka or Julián Calero*. Such access comes with strict legal requirements which the coaches have agreed to, to ensure that the use of the data remains within the framework of ongoing training.

As a result, elite coaches without a team will have access to regular training in the use of the Mediacoach platform and will be fully up to date when they join a team. This will shorten the adaptation period, increase the team's competitiveness, and keep the demands and intensity of the competitions high. A study published by the CIES Observatory in 2021 ranked LALIGA first among the 31 leagues analysed (including all the major European leagues) in both distance covered and distance covered at high speed, which illustrates the physical