On April 21, 2024, YouTube star Jimmy "MrBeast" took to his official X account to explain why he wanted content creators to "switch over" to creating longer videos on YouTube. In the social media post, MrBeast claimed that people "want more story-telling" rather than "fast-paced" content.
He then explained why his most recent uploaded video was over 40 minutes long, stating that it was his "goal to show" that this type of content "works":
The Kansas native tweeted:
James "Jimmy" Donaldson, better known by his internet alias "MrBeast," has established himself as one of the most renowned YouTubers. Since joining the Google-owned platform in February 2012, he has amassed over 252 million subscribers with more than 47 billion video views.
On April 20, 2024, the content creator posted a video titled, Ages 1 - 100 Decide Who Wins $250,000. Providing the gist of the challenge, the 25-year-old said:
As mentioned earlier, Jimmy explained in a tweet why his video was 40 minutes long, claiming it was his "goal" to encourage content creators to create long-form videos.
With over 2,300 community members chiming in, fellow YouTuber LazarBeam stated that his girlfriend burst into tears after watching the video. The Australian personality wrote:
Prominent tech YouTuber Marques Brownlee praised Jimmy, writing that the video was a "really good one":
Meanwhile, X user @xqcreviews shared Twitch and Kick streamer Felix "xQc's" critique of the video. He said:
MrBeast is currently competing with T-Series, an Indian music record label, for the title of the most-subscribed YouTube channel.
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