People travel hundreds of miles for Liverpool bar serving the 'world's best beer'

It was a moment on holiday that started Vicky and Gareth Morgan on the road to running their own much-loved Liverpool bar.

The married couple, who live in Garston, have always been interested in American craft beer. They would plan holidays around visiting breweries in the USA, trying rare beers that they couldn't get back home.

A trip to the states in 2015 led to the inception of The Dead Crafty Beer Co. - the bustling craft beer bar on Dale Street in Liverpool city centre. However, setting up the bar was far from straightforward.

We've brought something new to our town and everyone loves it

We always wanted to run a bar and now we're just going for it

Vicky, 47, was working as an intelligence analyst in the NHS at the time, while Gareth, 44, worked in the entertainment industry. They overcame many bumps in the road to set up their bar.

Vicky told the ECHO: "Opening a bar was never even a thought - it wasn't even on our radar. But we were at an event in Houston, run by Goose Island brewery. They bring all their rare bottles - things like sours and Bourbon County stouts.

"People will raffle for them, so then you get the opportunity to buy them if you're pulled out of the hat. We were sitting there, thinking it was a bit weird.

"But The lightbulb moment was in this bar. People had paid $80 for a bottle of beer and were giving randomers a glass. These strangers were sharing beer, nobody knew each other but everyone was chatting.

"I thought we had nothing like it at home. We needed to bring it back."

The couple's first thought was to run a pop-up - not wanting to leave behind their careers and take the risk of running a bar when they had a mortgage to pay. But that idea proved to be more complicated than expected and