PUMA continues to be ahead of the curve

PUMA has introduced the eye-catching new Forever.Faster pack, showcasing fresh color schemes for its FUTURE, ULTRA, and KING boots.

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Take a look!

The Story

PUMA has revealed its dynamic new Forever.Faster pack, crafted for elite performance and named in homage to PUMA's signature tagline. 

The Forever.Faster collection empowers players to ignite the field and it's set to be donned by the likes of Jack Grealish, Fridolina Rolfö, Xavi Simons, Kingsley Coman, Kai Havertz, Antoine Griezmann, Memphis Depay, Alex Greenwood, Themba Zwane, Teboho Mokoena, Bongani Zungu, Khanyisa Mayo, and Sipho Mbule as they gear up for the pivotal moments of the season and high-profile tournaments.

The FUTURE, ULTRA, and KING models illuminate with vibrant color enhancements, reflecting both speed and boldness, encapsulating our vision of the game: Forever.Faster.

Each boot showcases a lively fusion of neon sunset glow and sun stream, creating a striking visual on the pitch, accentuating the prowess of PUMA's athletes and their transformative impact on the game, all fueled by their relentless drive for victory on the grandest stages.

As a step toward a better future, the uppers of the FUTURE, ULTRA and KING are made with at least 20% recycled materials!

PUMA continues to be ahead of the curve with its Women's Fit, which comes with a slimmer fit tailored to the anatomy of a woman's foot, the new Forever.Faster pack Women's Fit is designed to enhance comfort and performance for women playmakers, built different to support the women that make a difference on the pitch.

Set the pitch on fire with the Forever.Faster pack available on PUMA.com, PUMA stores, Totalsports and specialist