What is a sporting director in football? Role, responsibilities explained and why Man United want Dan Ashworth

The role of a sporting director in football has undergone a significant evolution over the years, transitioning from scepticism to widespread acceptance, albeit with ongoing debates about its effectiveness.

In recent years across the football industry, the focus has shifted from questioning the necessity of sporting directors to appreciating how well they execute their responsibilities. 

Premier League clubs like Brighton, Liverpool and Manchester City boast exemplary and acclaimed figures in this role. However, not all sporting directors are allowed to enjoy the same level of influence, with some relegated to more functional duties.

While the acceptance of the sporting director's importance has grown in British football, there remains a challenge regarding their accountability and decision-making authority. Ideally, the sporting director should serve as the club's football expert, providing informed recommendations on crucial matters such as player recruitment, academy strategy, and coaching appointments.

However, there is still a tendency for some owners to assert control over such decisions, while the cult of the all-powerful managerial figurehead — rooted in the success and legacies of Sir Alex Ferguson, Brian Clough, Bill Shankly and among others — remains influential in the English game.

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Rather than micromanaging the first team, the sporting director's primary responsibility lies in overseeing the club's footballing operations, employing experts in specialised areas, and producing a culture of collaboration and shared objectives.

The relationship between the sporting director and the manager is crucial, with trust and support pivotal. The close relationship