Man Utd could face £100m penalty for fail to qualify for UCL due to new clause

Manchester United will reportedly receive a £10million penalty for each time they miss out on Champions League qualification under a new sponsorship package.

The Red Devils released their latest financial figures and they show that they look set to break annual revenue records despite their disappointments on the pitch.

They also showed that, largely due to United’s participation in the Champions League, staff costs have increased at Old Trafford.

Their commercial revenue was down £6.9m as was sponsorship revenue, which dropped by 22 per cent.

However, retail enjoyed a 15.2 per cent growth after United’s new £90m kit deal with adidas and due to sales from their megastore.

Now further details on that agreement have come to light in the financial reports - and not making the Champions League will prove costly under a clause inserted in it.

They will come in from next year and are different to the existing deal in which United were only penalised if they did not qualify for the competition for two seasons in a row.

That original contract with adidas expires in 2025.

The new package will add another ten years on top of that, but there are several updated terms.

A maximum bonus of £4.4m each season will be dished out to the club should either their men’s or women’s team win “the Premier League or Women’s Super League respectively, FA Cup or continental competitions”.

United had never been hit with the penalty that was previously part of the original agreement as they never missed out on the Champions League for two-straight years.

But if they had, then it would have prompted a 30 per cent deduction that would have been worth around £22m.

The half-year financial report confirms: “As a result of the men’s first team qualifying for the