Big events expected to drive 100,000 visitors to the city centre

Summer events in Liverpool are expected to drive around 100,000 extra visitors to the city centre, says Liverpool ONE bosses.

Retail heads are forecasting a major boost to footfall as the city prepares for a series of large-scale events expected to attract visitors from across the globe, with an additional 100,000 people set to visit Liverpool ONE during the second quarter of the year.

The predicted increase follows a 3.3% year-on-year uplift in footfall significantly outperforming UK benchmarks, according to latest figures from Shoppertrak.

Win £100 shopping voucher to celebrate the return of Aldi’s Next Big Thing

Win one of 10 £100 vouchers for top supermarkets in our Hovis competition

Global megastar Taylor Swift is set to perform in Aintree Stadium from June 13 - 15 as part of her sellout Eras Tour show. Rock/pop hitmaker P!NK carries the torch shortly afterwards, June 24 - 25, with both artists expected to draw thousands to the city in the second quarter.

In a new partnership with the annual Comic-Con exhibition arriving May 4 - 5, Liverpool ONE is hosting a series of character appearances and parades from cosplay groups. You can see the full schedule here.

Iain Finlayson, estate director at Liverpool ONE, said: “We have seen an incredibly strong start to 2024, which is a true testament to the strength of brands we have and those choosing Liverpool ONE to open new stores or for pop-ups.

“We have seen an overwhelming response to brands offering customers something fresh and new, encouraging new visitors to explore what we have to offer here, so we are really looking forward to what else we can bring to Liverpool ONE this year. We have an incredibly packed few months coming up and we’re confident that we will continue