The sight of cranes and scaffolding has been a familiar sight around Anfield in recent years.
This summer will see the completion of the Anfield Road End redevelopment project that will increase the capacity at Liverpool’s home by 7,000 seats, taking it up to 61,000 and helping go at least some way to help satisfy the pent-up demand that exists for matchday tickets.
The £80m project is the second major investment into the Liverpool infrastructure since club owners Fenway Sports Group acquired the club in October 2010. In 2016 a £120m redevelopment of the Main Stand increased capacity by 9,000 seats and brought about a significantly enhanced hospitality offering that has helped raise matchday revenues significantly. When the full impact of the added capacity from Anfield Road is seen in the accounts for the coming 2023/24 campaign, the Reds could well break the £100m mark when it comes to annual matchday revenue.
Investing into stadiums and the surrounding area has been a hallmark of FSG’s ownership of not only Liverpool but the Boston Red Sox and the Pittsburgh Penguins. In Boston, the baseball team which was acquired by FSG (then New England Sports Ventures) in 2002, a decision was taken to remain at a decaying Fenway Park stadium and invest into making it a venue to be proud of, and one that could still yield considerable revenue growth.
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Last year saw the opening of FSG’s 5,000-seater music venue adjacent to Fenway Park, the MGM Music Hall. That development was the pre-cursor to a wider FSG plan in Boston known as ‘Fenway Corners’, where the neighbourhood
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