Aldi issues 'while stocks last' warning for new £1.99 snack

Aldi has issued a warning to shoppers after a new snack appeared on Channel 4's 'Aldi’s Next Big Thing.'

The show sees artisan suppliers pitch to win a 'life-changing' contract and have their product land on shelves in over 1,000 Aldi stores nationwide. Hosted by Anita Rani and Chris Bavin, suppliers compete in a range of categories including dinners and baked goods, as well as new additions: party, world, and confectionary.

Products are presented to Julie Ashfield, managing director of buying at Aldi UK, who deliberates on factors such as price, packaging, shopper demand, and the ability to scale up, before shortlisting contestants down to just two.

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Finalists are then given four weeks to address any feedback, with a follow-up home visit from Anita or Chris who report back their findings to Julie. The three then taste test the improved products, before Julie decides the winner which will appear as a Specialbuy in over 1,000 stores.

One winner, from the recent 'confectionery' episode, was the brand Cluster Club. They sell chocolate coated fruit and nut clusters combined with walnuts, Brazil nuts and hazelnuts.

Aldi is currently stocking all three flavours - Belgian chocolate and orange, white chocolate and cranberry and Belgian milk chocolate. And they have recently reduced the cost of each pouch from £2.29 to £1.99

Online, the in-store only Cluster Club products are listed with a warning that they are available only 'while stocks last'.

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