Asda makes change in all UK stores to be more like Aldi and Lidl
Asda is rolling out a huge change across all UK stores to make itself more like Aldi and Lidl.
On Friday, January 5, the supermarket giant vowed to price match its budget rivals on 287 "comparable grocery products". To make the move Asda said it has slashed prices by around 17% and is matching whichever has the lowest price on products: Aldi or Lidl.
A number of household staples are included, such as milk, bread, cheese, tea, coffee, fresh meat, fresh fruit and vegetables, baked beans, pasta, rice and breakfast cereals.
Slimming World cake recipe which is a 'perfect teatime treat'
Europe's 'Maldives' that offers £5 seafood dinners with £40 return flights
The Aldi and Lidl Price Match will run alongside Asda’s existing promotions, such as Price Drop and Asda Rewards. Shoppers, it said, have already earned over £300 million in their cashpots since Asda Rewards launched in 2022.
Asda’s Chief Customer Officer David Hills said: “We have launched Aldi and Lidl Price Match to help them save both time and money. Our customers can trust they will get uncompromising value every day at Asda and George, on everything from food and clothing to homeware and cashpot rewards, as well as the lowest prices on supermarket fuel."
Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here
Read on liverpoolecho.co.uk
