Bukayo Saka decision explained as Arsenal star takes key step amid £8m reveal

Bukayo Saka's image rights company, 'BS7', have released their accounts up to July 2023 with a significant increase in equity. The 22-year-old has become a mainstream star recently following a number of impressive seasons for the Gunners after breaking into the senior team back in 2019.

During two campaigns in which his side have been fighting for the Premier League title, Saka has been Arsenal's talisman with his fame outside of football growing following the release of his own sauce at popular restaurant chain Nando's. 6.1million people now follow his Instagram page and as a result of his growing popularity, Saka has seen two companies set up in his initials and shirt number to manage his image rights and any other investments.

Considering his influence, it is no surprise the companies are growing, with the value of fixed assets in his investments company having risen in value to £5.7m as of July 2023 over the previous financial year… His image rights company has reported an increase of £1m of assets and equity to £2.3m over the same period and Chief Business of Football Writer for Reach, Dave Powell, has explained exactly why the company exists along with how it benefits a player and their future. «In recent years the addition of image rights agreements in player contracts has taken on far greater significance,» he said.

“As players have become brands, in some cases being even stronger and compelling to younger generations that the social pull of the clubs themselves, players and agents have realised that the brand value that exists, and how it can be monetised.

“Saka, through his BS7 Rights Limited firm, is not on his own when it comes to creating an image rights company. There are plenty of elite players globally who