Liverpool sign new partnership with Google as multi-year plan confirmed
Liverpool have announced a new multi-year deal with American tech giants Google - which will aim to enhance the experience of supporters following both the men's and women's teams using AI-powered technology.
Google Pixel will work with both Jurgen Klopp and Matt Beard's sides to create exclusive content with the aim of inspiring more girls and women to get involved in the game. The first initiative will see Liverpool's Women's side be the focus of exclusive behind-the-scenes coverage ahead of their upcoming Women's Super League campaign.
Speaking about the deal, which will be centred around Google's AI-powered cameras to amplify the experience for fans watching at home, Liverpool's commercial director, Ben Latty, said: "We are incredibly proud to be announcing this partnership between Liverpool FC and Google Pixel.
"At Liverpool, it is important to us that we are not only partnering with the biggest and most exciting brands, but that the brands we are partnering with allow us to offer something of real value to our supporters.
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"We are looking forward to seeing how over the course of the partnership we will work together to give fans of our men's and women's teams exclusive content and experiences that will bring them closer to the game they love."
Meanwhile, Google expressed their excitement at partnering with the Reds, which they hope will continue to make football more "accessible" and "equitable" for all supporters.
"We are thrilled to partner with Liverpool Football Club," added Google UK's vice president of marketing, Eileen Mannion.
"As their
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