Liverpool sponsors hit jackpot after what Virgil van Dijk did in wild Nottingham Forest celebrations

As the clock ticked over to nine minutes of added time having been played at the City Ground on Saturday afternoon, Liverpool were facing a major slip in the Premier League title race.

Locked at 0-0 with relegation-threatened Nottingham Forest, and with the prospect of being toppled as the League leaders come Sunday night if Manchester City claimed a victory over Manchester United, Alexis Mac Allister clipped a ball towards the far post in one final roll of the dice. Having stepped off the bench on the hour mark, Darwin Nunez was on hand to glance a header beyond the despairing Matz Sels in the Forest goal to spark scenes of complete and utter delirium in the away end as Reds fans celebrated what could be an enormously pivotal moment come the end of the season.

The players raced towards the fans to celebrate, and in the midst of the jubilant melee that ensued, Reds skipper Virgil van Dijk grabbed a phone from one of the Reds’ pitchside videographers who were recording content for the club’s social channels. The emotion of the moment was delivered straight to the camera in a personal way, before the phone then became part of the celebratory huddle with Nunez and his teammates, hit the right notes on social media, achieving huge traction.

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It also hit the right notes for Google Pixel, the makers of the phone that shot the footage and one of the Reds’ commercial partners. Finding ways to activate commercial partnerships in new and fresh ways is a constant challenge for commercial teams within football clubs. The needle has to be moved each time and different partners want