Football Australia is proud to announce leading Australian retailer Coles, as the Naming Rights Partner for MiniRoos, the official junior grassroots program of Australian football.
The four-year investment in the growth of community football in Australia will not only boost participation in the MiniRoos program but also support education on healthy lifestyle choices among everyday Australians. This initiative aligns with Coles' commitment to helping Australians eat and live better every day.
MiniRoos is designed for children aged 4 to 12, from pre-school to primary school years, catering to all abilities. In 2023, MiniRoos attracted nearly 240,000 participants, a number which is expected to grow in 2024, thanks to the international success of the CommBank Matildas and Subway Socceroos.
James Johnson, Chief Executive of Football Australia, expressed his excitement, "We are thrilled to have Coles join the Football Australia family as the Official Naming Rights Partner of MiniRoos. This investment into the future growth of grassroots football in Australia, will have a lasting impact on both current and future generations of footballers."
He added, "We are delighted to partner with Coles, one of Australia’s most trusted brands, and an organisation that shares our vision for promoting an active and healthy lifestyle through football. Together, we aim to inspire future CommBank Matildas and Subway Socceroos while educating children and their families about the importance of maintaining a more active lifestyle for both physical and mental well-being.
“We are really excited for what can be achieved through this momentous grassroots partnership with Coles and look forward to unveiling some new family-focused initiatives in the
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