The National Football League today announced two updates on the media distribution of its games for the 2024 NFL season. The announcement was made from the 2024 NFL annual meeting in Orlando, Florida by Hans Schroeder, NFL executive vice president of media distribution.
Peacock (NBCUniversal) has secured the rights to exclusively stream the Week 1 game in São Paulo, Brazil on Friday, Sept. 6. The historic game in Brazil -- the NFL's first-ever regular season game in South America -- also marks the first time the league has played a game on Friday night of their opening weekend in over 50 years. The Philadelphia Eagles are the first team to be announced for the game, with their opponent and kickoff time to be determined later.
Amazon's Prime Video -- home of Thursday Night Football -- will add an NFL Wild Card game to their schedule this season. This will mark the second time an NFL playoff game has been available exclusively via a streaming service following last season's Wild Card game on Peacock.
"As media consumption habits evolve, the NFL continues to work with our partners to put our games on digital platforms where our fans are increasingly spending their time," said Schroeder. "The viewership success of both Thursday Night Football on Prime Video and the historic Wild Card game on Peacock last season are strong indicators our streaming distribution is resonating with our fans."
"It's exciting for Peacock to exclusively showcase the NFL's first-ever regular season game in Brazil as part of NBC Sports' unprecedented presentation of three primetime games on the NFL's opening weekend," said Rick Cordella, president, NBC Sports. "Peacock continues to deliver the best experience in sports streaming, as this game will follow
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