Omar Berrada appointed Manchester United's new chief executive from rivals Man City
Man Utd appoint Omar Berrada from rivals Man City as their new chief executive; Berrada succeeds Richard Arnold following his exit as CEO at the end of last year; Berrada has played a key part in City's recent on and off-the-field success and has also worked at Barcelona
Saturday 20 January 2024 22:54, UK
Manchester United have appointed Omar Berrada from rivals Manchester City as their new chief executive.
United have been searching for a new CEO since the departure of Richard Arnold and have found his successor in Berrada, who has played a key part in City's recent on and off-the-field success.
Sky Sports News understands the appointment was made by Sir Jim Ratcliffe in consultation with Joel and Avram Glazer but that INEOS were the driving force behind the move.
The deal has been done quickly so that Berrada can be in place as soon as possible after Ratcliffe's deal to buy 25 per cent of Man Utd has been completed.
United see Berrada as the ideal choice of CEO because of his fantastic record running both the football and commercial side of a club — having enjoyed huge success at City and Barcelona.
He brokered deals that saw City sign the likes of Erling Haaland and Jack Grealish, as well as generate record revenue from the City Academy.
Man Utd fixtures
Get NOW to stream Sky Sports
Get Sky Sports
Download the Sky Sports App
One source has told Sky Sports News, once Berrada knew of United's interest and the impressive way he was sold the club, it was impossible to say no.
A United statement said: «The club is determined to put football and performance on the pitch back at the heart of everything we do. Omar's appointment represents the first step on this journey.
»As one of the most experienced football
Read on skysports.com
